Corner Score audit

reimaginebuilders.com, Calgary, AB. 2 October 2026.

This is the Corner Score we ran on ReImagine Builders, our own renovation company. Competitor names are hidden.

Your Corner Score

60of 100

The best lead capture in your market, but hard to find on Google Maps, web search and AI answers.

You're #2 of 4 in Calgary basements

Head to head on the eight areas we could check for all four.

  1. 1 Competitor A 65
  2. 2 You 50
  3. 3 Competitor B 40
  4. 4 Competitor C 38
Book your 30-minute callWhat it's costing you

Your 5 biggest gaps. You vs the best of 3 competitors.

Tap one to open its tray.

  1. 01

    SEO

    0 of 5You5 of 5Best of 3

    Competitor A showed for all 5 money searches in our free check. You showed for none.

    Opens the SEO tray
  2. 02

    Google Maps Search

    0You3Best of 3

    You came 7th and 11th on Google Maps. Competitor A is top 3 on 3 of 5 searches.

    Opens the Google Maps Search tray
  3. 03

    Social Media

    5You100Full marks

    The biggest YouTube audience of the four, but your newest video is 3 years old.

    Opens the Social Media tray
  4. 04

    Google Paid Ads

    11 adsYou42 adsBest of 3

    You run 11 Google ads, all text. Competitor A runs 42.

    Opens the Google Paid Ads tray
  5. 05

    AI Search

    6 (13%)You21 (47%)Best of 3

    AI tools named you in 13% of answers. Competitor A got 47%.

    Opens the AI Search tray
The other 7Reviews 171 vs 300Referring Sites 115 vs 198Website Quality you leadCore Message you leadGoogle Business Page you leadMeta Ads not runningSpeed to Reply not tested yet

ESTIMATE, with the method shown

What it's costing you

  1. Not in the Google Maps top 3
  2. About 1 new Google review a month vs 10
  3. Named in 13% of AI answers vs 47%
See the method

We will not invent your numbers. Here is how the three biggest gaps turn into money, with the public inputs filled in and your private ones left blank. We fill them in with you on the call.

  1. Not in the Google Maps top 3

    • Published click share says the 3 Maps spots take about 48% of clicks (17.6%, 15.4%, 15.1%). Below the top 3 the share drops sharply.
    • Monthly Calgary searches for the 5 money terms: ____ (needs a paid keyword tool)
    • Share of Maps clicks that become an enquiry: ____ (your call tracking)

    searches x about 15% (spot 3) x enquiry rate = extra enquiries a month

  2. About 1 new Google review a month vs 10

    • Reviews in the last 90 days, you 5 and Competitor A 10+ in one month (our count)
    • Recent reviews are a known Maps ranking factor, so this gap feeds gap 1

    counted inside gap 1, not added twice

  3. Named in 13% of AI answers vs 47%

    • Our 45-answer test (5 questions, 3 tools, 3 runs)
    • Share of your leads that start in an AI tool: ____ (ask new leads "how did you find us")

    AI-sourced leads x (47% / 13% - 1) = leads you would add at the leader's rate

Then extra enquiries x your close rate ____ x your average job value ____ = revenue a month. For scale only, your own site quotes most projects at $50,000 to $65,000.

From Published local-pack click-share figures (17.6% / 15.4% / 15.1% for spots 1-3), as quoted in 2025-26 CTR roundups; original study not yet verified by us, checked 2 Oct 2026 and Google Maps, 5 searches from central Calgary (basement development, renovation, finishing, legal basement suite, basement contractors), checked 2 Oct 2026 and Google reviews sorted by newest, each company's profile, checked 2 Oct 2026 and our test of 5 questions x 3 AI tools (Perplexity Sonar, GPT-4o mini, Gemini 2.5 Flash) x 3 runs = 45 answers, checked 2 Oct 2026 and reimaginebuilders.com service page, checked 2 Oct 2026.

Your top 3 fixes

  1. Win the Maps pack by asking every finished client for a Google review.
  2. Fix mobile speed, starting with the page your ads send people to.
  3. Get into AI answers, starting with Calgary "best of" lists.
How to read the scores

Your overall score is a weighted average of every scored check. The 3 groups regroup the same checks. Reviews, Maps position, lead capture and speed to reply count most, because they move revenue most. Video, social and ads count least. Google Business Page is scored by how much of a 6-point profile checklist you meet, and it counts about as much as the proof on your site. The new social, search and first-screen rows are shown for comparison and do not change any score yet. 2 areas are left out of the score for now, not scored as zero. Meta Ads is never scored, because running no ads is a choice. Speed to Reply is not tested yet.

  • Get Found 36 AI Search, SEO, Google Business Page and Google Maps Search
  • Get Chosen 69 Website Quality, Reviews, Social Media, Referring Sites and Core Message
  • Get the Lead 60 Google Paid Ads, Meta Ads and Speed to Reply

Every score runs from 0 to 100 and comes from things anyone can check from the outside: your website, your Google profile, review sites, social pages, ad libraries and AI answers.

We never guess
When we could not see something, we held those points back and marked the score partial. A partial score can only go up once we see the real data.
Every fact has a source
Under each finding is where it came from and when we checked it. Click through and see it for yourself.
Three groups, 12 areas
Get Found, Get Chosen and Get the Lead. Each area compares you with the same 3 competitors. Sales, jobs, money and your team need a conversation, which is what the 30-minute call is for.
  • 80 to 100Strong. Keep it up and keep it consistent.
  • 50 to 79Working, with clear gaps worth closing.
  • 0 to 49This is where the easy wins are.

All data checked on the evening of 2 October 2026 (Mountain Time) from public sources only.

The 12 areas, each compared with the same 3 competitors. Open one tray at a time.

01 Get Chosen

Website Quality

70

Working, with clear gaps worth closing.

The best lead capture of the four, but your service page takes 20 seconds to load on a phone.

02 Get Found

AI Search

13

This is where the easy wins are.

AI tools named you in 13% of answers. Competitor A got 47%.

03 Get Found

SEO

40

This is where the easy wins are.

partial

Competitor A showed for all 5 money searches in our free check. You showed for none.

04 Get Found

Google Business Page

100

Strong. Keep it up and keep it consistent.

Your profile meets all 6 checks and shows 260+ photos. You replied to 8 of your newest 10 reviews. Competitor A and Competitor B replied to all 10.

05 Get Found

Google Maps Search

14

This is where the easy wins are.

You came 7th and 11th on Google Maps. Competitor A is top 3 on 3 of 5 searches.

06 Get Chosen

Reviews

57

Working, with clear gaps worth closing.

partial

4.9 stars from 171 reviews, but 5 new ones in 90 days. Competitor A got 10 or more in one month.

07 Get Chosen

Social Media

5

This is where the easy wins are.

partial

The biggest YouTube audience of the four, but your newest video is 3 years old.

08 Get Chosen

Referring Sites

54

Working, with clear gaps worth closing.

115 HomeStars reviews, but the newest is from January 2025. Houzz has 1 review and BBB has none.

09 Get Chosen

Core Message

89

Strong. Keep it up and keep it consistent.

The only one of the four that publishes prices. Your biggest claims still need outside proof.

10 Get the Lead

Google Paid Ads

60

Working, with clear gaps worth closing.

partial

You run 11 Google ads, all text. Competitor A runs 42.

11 Get the Lead

Meta Ads

Not scored

No Facebook or Instagram ads found. Competitor B runs 1.

12 Get the Lead

Speed to Reply

Not tested yet

Not tested yet for any of the four. It is the first thing we test with you.

13

How we checked

Only public data was used. What we could not see is held back, not scored against you.

14

Start here with speed to lead

Answer first, follow up every time, and see every lead in one place.

Book your 30-minute call